media and salience score correlations
We recently used survey data to build media consumption scores to estimate the likelihood that an individual regularly consumes a specific kind of media. We
response bias in recent surveys
Earlier this year, in late June and early August, we conducted two different surveys to a random population of registered voters (first in California, and
introducing a new way of identifying issue support
Issue support scores – indicating how likely a person is to support a given issue, such as immigration reform or abortion access – have now been a
predicting presidential support: navigating the final stretch for Kamala Harris
With a new candidate, we need a new support model. This one produces a score showing the likelihood each individual will vote for Kamala Harris
breaking through the media silos
We live in a *weird* information environment. From Tucker Carlson and Joe Rogan to NPR and the Daily, voters are engaging with wildly divergent views