With a new candidate, we need a new support model. This one produces a score showing the likelihood each individual will vote for Kamala Harris in the general election. In addition to capturing the electorate’s attitude toward this exciting new status quo, this model incorporates information on local “fundamentals” – including county-level economic indicators, ZIP-level fundraising data, precinct-level election results, and area news coverage – which significantly boosts the model’s accuracy. We’re pretty excited to release it..
How We Built It
We’ve crafted this model using survey data collected after Harris was confirmed as the nominee. We then matched the survey data to the rich data maintained in Stacks: from person-level demographic and socioeconomic traits to community-level economic indicators. The final model has very good evaluation statistics and we plan on refreshing it monthly with new survey responses until Election Day.
Why This Matters Right Now
With so little time before the election, every moment counts. Our model will help you identify the voters most likely to support Harris so you can be sure you’re mobilizing the right voters. It also helps you avoid wasting resources on those who are already likely to be in her camp, allowing for more strategic persuasion programs.
Learn More
Time is short, but the opportunity to make a difference is huge. Explore our full documentation to see how this model was built and how it can be leveraged to help your campaign succeed in the final push toward Election Day.
Schedule time to chat with our team about getting these scores now!