creating lookalike audiences
We built Matchbook to help you raise more money. To us, that means reaching people who actually want to hear from your campaign or organization.
Models
issue model correlations
After running our national conjoint survey in August, we built issue-level support and salience models to find voters who might respond more positively to specific
national conjoint survey results
From August 2nd to August 12th, 2024, we conducted a large-scale national survey of registered voters. We used a conjoint survey design which allowed us
media and salience score correlations
We recently used survey data to build media consumption scores to estimate the likelihood that an individual regularly consumes a specific kind of media. We
introducing a new way of identifying issue support
Issue support scores – indicating how likely a person is to support a given issue, such as immigration reform or abortion access – have now been a